Having your ideas stolen is a bad thing; being sued is even worse.  Intellectual Property can account for 1/3 or more of your company’s value. Cash in on assets you may not even recognize, and avoid costly litigation.

In this fast-moving program, you will learn the three steps of protecting your intellectual property, and how these steps create value for your business. Through real-life examples, the program addresses the main issues that innovators must know to protect their creations.

Learning Objectives:
1. The 5 Pillars of IP Value
2. How to protect your ideas, innovations, and brand from theft
3. How to avoid being sued, or worse yet, put out of business
4. How to create an inventory of your most valuable IP assets
5. A simple system to recognize, prioritize and maximize business value