Experience Level: Any level of experience

In a technical market filled with both educated and uneducated buyers, engineering firms face unique challenges when it comes to marketing and sales. Traditional tactics often fall flat in an industry driven by trust, credibility, and experience. With practical experience on both sides of this market, we will lay out the pros and cons of various marketing and sales strategies and how to leverage them efficiently to generate high-quality leads and convert them into profitable, long-term clients.

Led by the founder of Phoenix Technical Marketing, a marketing firm that was started inside of a structural engineering firm, this session will cover both the fundamentals and advanced tactics that are proven to help engineering firms scale. Topics include how to build a marketing strategy rooted in your firm's core capabilities and differentiators, how to position your expertise effectively online, and tips to improve your sales conversion rate. We’ll also dive into how Google Ads and SEO can deliver measurable ROI, what role lead vetting and CRM integration should play in your sales pipeline, and how to identify and avoid the most common mistakes firms make when trying to scale.

Whether your firm specializes in structural, MEP, civil, or other engineering services, you’ll leave with a clear understanding of maximize your marketing and sales efforts.

Learning Outcomes:

Attendees will understand how to build a marketing and sales system that attracts qualified leads that communicates technical value clearly, and results in acquiring bigger and better customers.

1 PDH

Pricing:

NSPE Members: FREE

Non-members: $75.00 (Join NSPE today and save on this purchase.)

To register, add this webinar to your shopping cart and check-out in the NSPE e-store.